"London Bridge Hospital needed a new brand image and corporate identity. We wanted to project all the qualities that have given the hospital its international reputation for the very best in private healthcare - clinical excellence and high quality care in a superb setting.

The important thing for us was that the new look should evolve from the old image, to ensure that the comfort and reassurance that patients and doctors derive from the hospital's heritage was maintained and enhanced.

Liaising with us at every stage, CMAS developed exactly the right logo and brand image and carried this new look and feel through all our marketing material."

John Reay Chief Executive London Bridge Hospital